Category “entrepreneurship”

54 posts

Getting into e-Commerce

Yesterday was my first real foray into selling products into the world of e-commerce. I set up a merchandise store in CafePress. Although they don’t offer subdomains or custom domains for their hosted stores, they do provide for a high-level customization of the store templates. The prices of the merchandise
Read more » Mar 14, 2015, 6:09PM

Leverage in the Software Business

It’s a great time to be in the software business, because are many levers available to quickly produce products. Open Source. In recent years, open source has become a true phenomenon. One can find libraries for advanced technologies that are competitive with research offerings from the likes of Google and
Read more » Jan 23, 2012, 3:17PM

SBIR (Small Business Innovation Research) Grants

During my MBA program, I investigated government programs for granting money to small business programs to conduct and productize technology research. There are two programs (SBIR and STTR) in which eleven different government agencies provide two billion dollars in grants to small technology companies. I actually wrote a preliminary proposal,
Read more » Oct 29, 2007, 2:27AM


I used to think about the day (ever so closer) when I release a product, amass more money than I could deal with, and start hiring my first employee. However, my thoughts over the past year have leaned towards building a virtual company, built on outsourcing and personal offshoring, as
Read more » May 26, 2006, 2:22AM

Software Industry Directory

I previous wrote about a directory of software companies back in 2004, which I found very useful for market research, listing various company information such as revenues, employees, products, etc. The original directory seems to be out of print, but I found another one called the “2006 Software Industry Directory” by
Read more » Apr 13, 2006, 5:17PM

Get Your Butt Outta Bed and Build Something

In one of my entrepreneurial posts, a reader chastises me for not delivering any product so far, OMG! You've been talking about starting this business forever! You have a penchant to just talk talk talk. How about do do do? Stop wasting e-ink and start hauling your e-ass outta bed
Read more » Nov 11, 2005, 10:42PM

That's Impossible

I developed my software idea and worked on my business plan for over a year during my MBA program. As I was explaining my ideas, I had a number of students who expressed doubts based on “common sense” heuristics about my ability to produce the technology my business is based
Read more » Oct 31, 2005, 12:39AM
AI , Entrepreneurship


Part of my desire to be an entrepreneur is driven by fear—the fear of becoming some kind of zombie, working without passion, living on a treadmill. Some people use other terms like “rat race,” “wage slave,” and “mid-life crisis.” Growing up, I was afraid of acquiring the overhead of a stay-at-home mom
Read more » Oct 11, 2005, 8:44PM

Getting into Microsoft (as a Company)

I often wondered what it takes to get acquired by Microsoft. I have often heard the refrain “talent and technology” in the annual report of Microsoft and other technology companies, so it seemed that all that was needed is to bring together a group of smart people and develop an
Read more » Oct 11, 2005, 8:09PM
Entrepreneurship , Technology

Low-Risk Entrepreneurship

In my post Nation of Entrepreneurs, I lent some support to Paul Graham’s claim that there could potentially be ten times the number of entrepreneurs that there are today. With increasing infrastructure and education to support entrepreneurship, I raised the possibility that setting up new companies in the future may
Read more » Aug 27, 2005, 4:36PM

Fail Fast

“Fail Fast” is a common refrain that I have heard from Eric Sink, Kate Gregory (via Julie Lerman) and others. Using the words of Julie Lerman, “this is basically about the value of trying something out and getting it over quickly if it’s going to fail rather than debating the possibilities
Read more » Aug 26, 2005, 7:39AM

Ecommerce Providers

After coming back from Shareware Industry Conference, I met with a number of e-commerce providers—Esselerate, Digital River Network, Plimus, Apptastic.NET and Avanquest. The great thing about the conference is that I can meet face-to-face with the associates that I would be dealing with. I previously signed a contract with Esselerate and
Read more » Aug 8, 2005, 12:20AM

The Lure of Free Software

I just recently purchased a myriad of software for operating my MicroISV and accelerating my time to market. I spent a considerable amount of money on these intangible, invisible goods. Where I would normally hesitate to spend a few hundred dollars on real physical goods for my business, I find a
Read more » Jul 27, 2005, 12:21PM
Entrepreneurship , Technology

Personal Offshoring

Slashdot had an post a few years ago about a developer who was able to get paid $67K for an assignment, in which he outsourced to India for $12K. This post caused a stir in India, who felt underpaid. I just came back from the Shareware Industry Conference, where I
Read more » Jul 19, 2005, 6:18PM

Shareware Industry Conference

I am heading off to the Shareware Industry Conference this week in Denver. I hope that this will be an educational experience and point me to the most efficient way to make money in the software business. I plan on spending most of my time on business-related panel and less on
Read more » Jul 11, 2005, 11:48PM





My name is Wesner Moise. I am a software entrepreneur developing revolutionary AI desktop applications. I worked as a software engineer in Microsoft Excel group for six years during the 1990s. I worked on PivotTables and wrote the most lines of code in Excel 97-- about 10 times the median developer. I have a Harvard BA in applied math/computer science and a UCLA MBA in technology entrepreneurship. I am a member of the Triple Nine Society, a 99.9 percentile high-IQ society.

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