The Microsoft Touch
Microsoft is often noted for its marketing genius, but the following set of amusing videos and articles illustrates that the company’s ultra-rationalist approach often fails the fuzzier side of its marketing efforts like advertising and branding.
- This video demonstrates differences between Microsoft and Apple branding.
- Microsoft Watch comments on the Microsoft Live product naming strategy.
- This post on Zen aesthetic contrasts the difference in presentation style between Bill Gates and Steve Jobs.
- This post by Eden compares Microsoft Vista against Macintosh OS X.