The Microsoft Touch

3/1/2006 4:50:05 PM

The Microsoft Touch

Microsoft is often noted for its marketing genius, but the following set of amusing videos and articles illustrates that the company’s ultra-rationalist approach often fails the fuzzier side of its marketing efforts like advertising and branding.






My name is Wesner Moise. I am a software entrepreneur developing revolutionary AI desktop applications. I worked as a software engineer in Microsoft Excel group for six years during the 1990s. I worked on PivotTables and wrote the most lines of code in Excel 97-- about 10 times the median developer. I have a Harvard BA in applied math/computer science and a UCLA MBA in technology entrepreneurship. I am a member of the Triple Nine Society, a 99.9 percentile high-IQ society.

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