Mission Statement

1/16/2004 4:02:48 AM

Mission Statement

The past week I have been posting a number of entries on entrepreneurship. I thought that this new post would be worth something.

When I was in high school, I began preparing for college at the end of freshman year by producing a future resume. It was a resume that I wanted to be able to show to all the colleges that I would be applying to. Many of my goals were very ambitious, and I wasn't sure that I would actually achieve them. But, lo and behold, I did achieve most, not all of the goals, and I also attained some other equally impressive, opportunistic achievements as well. That experiment got me into Harvard and taught me the value of establishing specific goals and focusing on them. Perhaps, I would have achieved most of those goals anyway without the future resume, but I doubt that.

Sometime at Microsoft, at 26 or 27, I decided that I would pursue entrepreneurship, only I did not know how. However, I found myself easily distracted by work and other pressing concerns of life. Corporate life encourages employees to settle down. I had to counteract that influence and focus on entrepreneurship by creating an ambience of entrepreneurship at home with all sorts of entrepreneurial paraphernalia. I had subscribed to a number of entrepreneurial magazines, read through books and videotapes on entrepreneurship as well as corporate biographies, joined a number of organizations such as the Washington Software Association, and attended university courses and lectures. When Microsoft acquired FrontPage (Vermeer), I went to meet the newly transported employees to grill them on the entrepreneurial experience and I actually was able to read a copy of the successful FrontPage business plan.

I came up with the following mission statement to focus my energies: To launch a innovative software company that produces a significant, lasting, positive contribution to society and advances the frontier of human knowledge.

I am interested in building a utopian software company, that is founded on a noble vision and develops new products to meet that vision. The company is really a vehicle in which I can pursue my most important life goals, which are financial freedom, sense of achievement and fulfillment, recognition and respect, and significant, lasting contribution to society. My other goals, such as family, are important, too, but subordinate to my above goals.

Ultimately, I decided to go to business school to study entrepreneurship, since I was trying to replicate a business school experience at home anyway. I also wanted to make sure that I build my company with adequate business preparation. When I went to business school, I made sure to avoid the constant advertisements of consulting and investment banking by continually making choices that were incompatible with those career options; for example, I bought a house that essentially fixed my location in Washington state.






My name is Wesner Moise. I am a software entrepreneur developing revolutionary AI desktop applications. I worked as a software engineer in Microsoft Excel group for six years during the 1990s. I worked on PivotTables and wrote the most lines of code in Excel 97-- about 10 times the median developer. I have a Harvard BA in applied math/computer science and a UCLA MBA in technology entrepreneurship. I am a member of the Triple Nine Society, a 99.9 percentile high-IQ society.

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